Common Marketing Mistakes

Marketing and branding are key components to having a sustainable brand and/or organization. Many people waste an enormous amount of money on marketing, and too much time on branding without a plan. Here are 7 common marketing mistakes most people make.

 1. Failing to focus on the aspects of their offer that will help people survive and thrive. Everyone is focused on the basic need to survive and thrive relationally, spiritually, emotionally, or physically. (Read: Maslow’s Hierarchy of Needs)

 2. Failing to realize that times are changing. Society has changed due to digital advancements, some say we are now in the “2nd Machine Age” and companies need to evolve or die. (Read: The 2nd Machine Age)

 3. Underestimating the power of story. You have to give your customers a compelling story where they are the hero before you start asking for their hard earned money. There is no sale without a story. (Read: Building a Storybrand)

 4. Being too aggressive for this digital day and age. Millennials are on the lookout for greedy, self serving companies that just want money. The old model was ask more aggressively until the customers gave in. Now the winning formula is Give, Give, Give, then Ask. (Read: Jab, jab, jab, right hook)

5.  Confusing the customer. If you confuse your customer, you’ll lose your customer. Noise is the enemy, and clarity is king. The most powerful PROVEN method we can use to organize information in a clear and concise manner is “story”. (Read: Building a Storybrand)

 6. Failing to communicate what makes their company remarkable compared to the competition. (Read: The Purple Cow)

7. Forgetting to “START WITH WHY” their brand, product, or services exist in the first place. (Read: Start With Why)

“Failing to communicate what makes their company remarkable compared to the competition.”
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