Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product or person from others. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? Simply put, your brand is your promise to your audience. It tells them what they can expect from you, your performances, your products and your services. It differentiates your offering from that of your competitors.
Nike’s Strategy – Take notes from Nike’s strategy. Put your brand on influencers for free to leverage the emotional connection their fans or following have with them. This potentially makes them want to connect with you and your product.
Think about a brand people love like Harley Davidson. Their brands are derived from their WHY, from who they are, from who they want to be, and who we perceive them to be. The foundation of your brand is your WHY as it pertains to helping others. Your brand advantage is that thing that makes you remarkable versus your peers? It’s how you will stand out in the crowd?
Let’s not forget about your logo, aka your Identity. Your media presence, website, packaging and promotional materials, all of which should integrate your logo, communicate your brand.Know your audience. You need to know how, what, where, when and to whom you plan on communicating and delivering on your brand messages.
“Their brands are derived from their WHY, from who they are, from who they want to be, and who we perceive them to be. The foundation of your brand is your WHY as it pertains to helping others”.
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